marketing

CALSEIA rebrands as California Solar and Storage Association

America’s second largest solar association says it’s adapting to the changing market to serve both solar – and storage – members of its ever-growing state industry.

Illinois progresses with solar program RFQs and a community solar clearinghouse website

As regulatory approval of Illinois solar programs nears, RFQs are posted for program administrators and a community solar website for developers, potential subscribers and community organizations launches.

Happy Holidays! Here Are 21 B2B and B2C Solar Marketing Tactics for 2018

In this op-ed for pv magazine, solar marketing guru Solar Fred brings his Christmas basket of B2B and B2C solar marketing ideas.

Edison Electric Institute tries to rebrand demand charges

A joint report of the Energy and Policy Institute and the Center for Media and Democracy says utilities are trying to confuse consumers about what demand charges are and how they affect their electricity bills.

How to lose weight, be happy, and mix in relevant topics for solar marketing

In this latest op-ed, solar marketing master Solar Fred explains why and how to mix in other topics to your solar marketing efforts.

Renovate America launches online solar, home improvement marketplace

The financing provider is joining at least two other online solar marketplaces, in a new way to sell residential solar

Water still wet: Financial concerns drive decision to go solar

A new survey of 2,666 homeowners confirms that potential savings on electricity costs drive decisions to go solar, but also notes the importance of referrals.

Here’s a list of the most relevant social hashtags for #solar PR, marketing and advocacy

In his latest op-ed for pv magazine, marketing master Solar Fred goes over the do’s and don’t’s of hashtags in solar marketing.

Relatively positive: BNEF’s Nathan Serota on the ITC’s trade proposals

In this interview, Bloomberg New Energy Finance Senior Analyst Nathan Serota gives his initial impressions of recommendations made by the Interational Trade Commission for trade remedies in the Section 201 case.

‘Return on visibility’: Spotlight Solar on bringing solar into the public view

In this interview with Spotlight Solar CEO Craig Merrigan, pv magazine delves into the business and the business model of making solar visible.

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