marketing

‘Return on visibility’: Spotlight Solar on bringing solar into the public view

In this interview with Spotlight Solar CEO Craig Merrigan, pv magazine delves into the business and the business model of making solar visible.

Three ways solar can mimic Apple’s marketing in a price-sensitive solar market

The latest op-ed by solar marketing guru Solar Fred looks at what solar can learn in terms of marketing, brand loyalty and customer experience from what is arguably the most popular personal technology brand on the planet.

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