marketing

YouTube videos are becoming a vital part of consumers’ solar buying journey, providing a unique opportunity for solar marketers. Marketing pro Rich Feola offers insights into how to use videos to boost your solar company.

Also on the rise: $150m construction revolver for DSD, Sunlight Financial offers Spanish language products, and what’s up with wind?

Job moves in solar, storage, cleantech, utilities and energy transition finance.

And how has homeowner thinking changed since the pandemic?

It took a pandemic, but the residential solar and storage industry has finally figured out how to lower customer acquisition costs. SunPower is seeing residential storage attach rates greater than 20% in California.

A solar installer in Kansas does a great job of documenting and displaying the installation process of an attractive integrated Tesla solar roof.

Catholic organizations own up to 100,000 buildings in the U.S., as well as land, and Catholic Energies is helping them go solar. “The market is enormous,” said the program’s leader.

As Covid-19 cases surge across the country, SPI moves its October trade show from Las Vegas to virtual. 

Also in the brief: solar coming to coal country in Pennsylvania, Stellar Solar brings in NBA legend Bill Walton as an advocate for the company and more.

Customers are willing to pay a premium for a brand name with a strong warranty.