marketing

It’s a good time to be in solar power, especially with Friday’s brief as California has approved NeoVolta’s home battery, 16.5 MW of community solar moves forward in Minnesota, and pricing for polysilicon, cells and modules stayed relatively flat last week.

Solar Promotion and FMMI have sold off the event to Maine-based Diversified Communications, which plans to hold the next Intersolar North America and EES in San Diego in February 2020.

Its Friday morning and today’s pv magazine USA morning brief goes well with coffee. In this edition we bring you additions to Panasonic’s premium installer list, a new drone dealership, insight into millennial employment goals and more.

Standard Industries has announced the launch of GAF Energy, a subsidiary which will interface with local roofing contractors to sell its DecoTech Solar roof system.

The Illinois Commerce Commission has approved a program administrator for its adjustable block grant program under the Future Energy Jobs Act, while the state’s community solar market gathers momentum

Sunnova’s ‘SunSafe’ solar power plus energy storage product is focused on backup power during outages, avoiding peak charges in the evening.

According to SolarReviews.com’s examination of more than 2,800 actual customer reviews, smaller, family-owned companies with deep roots in communities receive the most positive reviews from the people they serve.

America’s second largest solar association says it’s adapting to the changing market to serve both solar – and storage – members of its ever-growing state industry.

As regulatory approval of Illinois solar programs nears, RFQs are posted for program administrators and a community solar website for developers, potential subscribers and community organizations launches.

In this op-ed for pv magazine, solar marketing guru Solar Fred brings his Christmas basket of B2B and B2C solar marketing ideas.