marketing

What Tesla’s solar pricing strategy tells us about how to thrive during market disruption

And how has homeowner thinking changed since the pandemic?

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SunPower raises guidance after solid Q3 driven by energy storage, new homes and new ways of selling solar

It took a pandemic, but the residential solar and storage industry has finally figured out how to lower customer acquisition costs. SunPower is seeing residential storage attach rates greater than 20% in California.

Tesla Solar Roof installation time lapse: 40 squares in 4 days by Weddle and Sons Roofing

A solar installer in Kansas does a great job of documenting and displaying the installation process of an attractive integrated Tesla solar roof.

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Catholic organizations go solar to save money, and to put faith into practice

Catholic organizations own up to 100,000 buildings in the U.S., as well as land, and Catholic Energies is helping them go solar. “The market is enormous,” said the program’s leader.

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Solar Power International goes all virtual

As Covid-19 cases surge across the country, SPI moves its October trade show from Las Vegas to virtual. 

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Morning Brief: AES expects Fluence to generate $500 million this year, Distributed Solar Development acquires Massachusetts community portfolio

Also in the brief: solar coming to coal country in Pennsylvania, Stellar Solar brings in NBA legend Bill Walton as an advocate for the company and more.

Residential solar customers don’t want the cheapest system in a $20K investment – they want the best one

Customers are willing to pay a premium for a brand name with a strong warranty.

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Energy Jobs: Trump nominates Dems to FERC, Dominion CEO is out, plus SunPower, Engie, Invenergy, SMA, Generate

Executive, career and boardroom moves in solar, storage, cleantech, utilities and energy VC.

Morning Brief: What the heroin industry can teach us about solar power, plus Illinois community solar

Also in the brief: Joe Biden’s $2 trillion plan, APS details cause of battery fire and explosion

Jigar Shah: Pandemic reveals solar as ‘one of the largest, most trusted industries in the country’

“It’s critical for us to recognize that we are being looked to by everyone from prominent political campaigns to elected officials in your town to provide the necessary economic development to get us out of Covid,” he said.

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