marketing

Patterns are emerging in community solar subscriptions: how does your offer compare?

David Ganske, founder of DG+Design finds that when it comes to community solar, buyers are more educated than ever before and won’t settle for unreasonable terms, especially when the status quo of staying with their existing utility provider is so easy.

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SunCast Episode 217: German market strategies for the US solar market with Gordon Baier of GoSolar

In a another special taped at SPI 2019, Nico sits down with Gordon Baier of GoSolar to discuss the use of German solar market strategies successfully in the United States.

Solar industry gets $27.8 billion in corporate finance for company building and projects in 2019

Mercom Capital has released their annual report – describing the year as robust – showing company funding of $11.7 billion, up 20% over 2018, and announced project deals of $16.1 billion, up 14%.

SunCast Episode 209 – Podcaster Roundtable: Jon Powers, Barry Cinnamon and Nico discuss podcasts as a marketing channel

In this this Flashback Friday episode, Nico, Jon Powers and Barry Cinnamon talk about podcasting and how folks in the solar business are leveraging the power of podcasting to amplify their message.

SunCast Episode 207: Black & Veatch 2020 Megatrends with Brian Sifton, Sustainability Manager

In this episode of SunCast, Nico talks with Brian Sifton of Black & Veatch about the company’s latest Megatrends report.

SunCast episode 204 – Tim Effio of Fluence on how storage is disrupting Caribbean thermal generation models

In this episode of SunCast, Nico talks with Tim Effio, head of Latam & Caribbean markets for Fluence on the macro and micro implications of Solar + Storage and its integration into emerging markets.

SunCast Episode 203: SPI’2019 marketing trends 2020

This episode of SunCast is a flashback to SPI 2019: a sit-down with Deborah Knuckey from Kiterocket, Mike Casey from Tigercomm, Keith Zakheim from Antenna Group, and Lauren Glickman from RenewComm with a hard focus on marketing.

Suncast Episode 190: Jake Rozmaryn, Antenna Group VP & Forbes 30 Under 30

In this episode of Suncast, Nico Johnson sits down with Vice President of Antenna Group, Jake Rozmaryn to discuss the foundatiuon and sale of his marketing firm and what led him to Antenna Group.

Solar stocks soar in 2019

The Invesco Solar ETF is up 50% year to date, driven by the successes of Solaredge, Enphase, Sunrun, First Solar and SunPower. These strong performances may look to increase the financial confidence of the industry as a whole.

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Customer acquisition challenges in community solar: An interview with Richard Keiser

In this interview, Common Energy CEO Richard Keiser talks about the challenges of customer acquisition for community solar developers, and how service providers like his company can fill the gaps.

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