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marketing

YouTube: A proven marketing platform for growing your solar business

YouTube videos are becoming a vital part of consumers’ solar buying journey, providing a unique opportunity for solar marketers. Marketing pro Rich Feola offers insights into how to use videos to boost your solar company.

Sunrise brief: These 3 states have the most small-scale solar PV

Also on the rise: $150m construction revolver for DSD, Sunlight Financial offers Spanish language products, and what’s up with wind?

Energy Transition Jobs: California Solar & Storage Association, Sun Inc., Siemens, Zero Electric Vehicles, and more

Job moves in solar, storage, cleantech, utilities and energy transition finance.

What Tesla’s solar pricing strategy tells us about how to thrive during market disruption

And how has homeowner thinking changed since the pandemic?

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SunPower raises guidance after solid Q3 driven by energy storage, new homes and new ways of selling solar

It took a pandemic, but the residential solar and storage industry has finally figured out how to lower customer acquisition costs. SunPower is seeing residential storage attach rates greater than 20% in California.

Tesla Solar Roof installation time lapse: 40 squares in 4 days by Weddle and Sons Roofing

A solar installer in Kansas does a great job of documenting and displaying the installation process of an attractive integrated Tesla solar roof.

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Catholic organizations go solar to save money, and to put faith into practice

Catholic organizations own up to 100,000 buildings in the U.S., as well as land, and Catholic Energies is helping them go solar. “The market is enormous,” said the program’s leader.

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Solar Power International goes all virtual

As Covid-19 cases surge across the country, SPI moves its October trade show from Las Vegas to virtual. 

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Morning Brief: AES expects Fluence to generate $500 million this year, Distributed Solar Development acquires Massachusetts community portfolio

Also in the brief: solar coming to coal country in Pennsylvania, Stellar Solar brings in NBA legend Bill Walton as an advocate for the company and more.

Residential solar customers don’t want the cheapest system in a $20K investment – they want the best one

Customers are willing to pay a premium for a brand name with a strong warranty.

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