Three ways solar can mimic Apple’s marketing in a price-sensitive solar market

The latest op-ed by solar marketing guru Solar Fred looks at what solar can learn in terms of marketing, brand loyalty and customer experience from what is arguably the most popular personal technology brand on the planet.

Goldman Sachs buys $300 million in Mosaic solar loans

The U.S. solar financing provider claims it has originated over $1 billon of loans for homeowners to date.

Are cute panda-shaped solar projects the formula for getting international media attention? Not quite.

In his latest op-ed for pv magazine, marketing guru Solar Fred explores the difference between clever guerilla marketing tactics and mere gimmicks.

The case for U.S. solar manufacturing

In this op-ed for pv magazine, SolarWorld Americas CEO Juergen Stein argues that more stringent trade measures are needed to protect U.S. solar cell and module manufacturing from subsidized Chinese imports.

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Why we should call ourselves solar companies, not ‘energy’ companies

In this latest op-ed for pv magazine, solar marketing master Solar Fred talks about how our description of ourselves matters, and why solar is one of the best brands out there.

Hot spots: Causes and effects

Hot spots in PV modules can have a variety of causes, and can point to deeper problems.

It’s time for solar, wind and energy storage to jointly campaign for 100% renewables by 2050

Solar, wind and energy storage industry communicators and advocates, it’s time for us to jointly and individually state a very public goal of attaining 100% renewable energy in the United States by 2050.

Could The Solar Trade Petition Destroy The Industry? Not If It Fights Back

In this op-ed for pv magazine, Tony Clifford of Standard Solar argues that the solar industry must mobilize politically to fight the Section 201 investigation initiated by Suniva.

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String to inverter: BoS component failures

Electrical Balance Of System (BOS) components can be key failure points in PV installations, and the further up the chain the component, the greater potential effect on power production.

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What does the solar eclipse mean for solar power?

This unusual eclipse is a balancing act for energy companies.

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