The latest op-ed by solar marketing guru Solar Fred looks at what solar can learn in terms of marketing, brand loyalty and customer experience from what is arguably the most popular personal technology brand on the planet.
In Part I of our three part series, veteran reporter Frank Andorka examines the sobering top-line news from The Solar Foundation’s Diversity report released tonight – and explains why he thinks this industrywide initiative might be different than those that came before.
In his latest op-ed for pv magazine, marketing guru Solar Fred explores the difference between clever guerilla marketing tactics and mere gimmicks.
Solar, wind and energy storage industry communicators and advocates, it’s time for us to jointly and individually state a very public goal of attaining 100% renewable energy in the United States by 2050.
In this op-ed for pv magazine, Tony Clifford of Standard Solar argues that the solar industry must mobilize politically to fight the Section 201 investigation initiated by Suniva.
In this guest post for pv magazine USA, Enphase co-Founder and VP of Products and Strategic Initiatives Raghu Belur looks at the future of residential solar inverters versus AC modules, drawing parallels from the personal computing industry.
On July 19, President Donald J. Trump established ANOTHER “advisory council” to deal with the nation’s infrastructure. Oh, you didn’t know that? Well, according to a lawsuit, few others did, either.
For someone who promised to “drain the swamp,” the president seems hellbent on filling the Department of Energy with his Wall Street cronies and walking, talking conflicts of interest.
In this op-ed, Environmental Defense Fund’s John Hall argues that El Paso Electric’s recent rate proposal, including discriminatory rates for pv system owners, will undermine the city’s ability to reach its potential.
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