In his latest op-ed for pv magazine, marketing master Solar Fred goes over the do’s and don’t’s of hashtags in solar marketing.
In this op-ed for pv magazine, Alan Naumann argues that the recent agreement on net metering reached between solar advocates and Rocky Mountain Power was a bad deal that only benefits the utility.
In this op-ed, AES Energy Storage underscores the role that battery storage can play in making grids more secure and resilient during and after disasters.
The latest op-ed by solar marketing guru Solar Fred looks at what solar can learn in terms of marketing, brand loyalty and customer experience from what is arguably the most popular personal technology brand on the planet.
In Part I of our three part series, veteran reporter Frank Andorka examines the sobering top-line news from The Solar Foundation’s Diversity report released tonight – and explains why he thinks this industrywide initiative might be different than those that came before.
In his latest op-ed for pv magazine, marketing guru Solar Fred explores the difference between clever guerilla marketing tactics and mere gimmicks.
Solar, wind and energy storage industry communicators and advocates, it’s time for us to jointly and individually state a very public goal of attaining 100% renewable energy in the United States by 2050.
In this op-ed for pv magazine, Tony Clifford of Standard Solar argues that the solar industry must mobilize politically to fight the Section 201 investigation initiated by Suniva.
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