Opinion

Here’s a list of the most relevant social hashtags for #solar PR, marketing and advocacy

In his latest op-ed for pv magazine, marketing master Solar Fred goes over the do’s and don’t’s of hashtags in solar marketing.

Solar survives the storms in Puerto Rico

In this op-ed Elie Rothschild of Sollega takes a look at the issue of mounting systems in extreme wind situations, such as Hurricane Maria in Puerto Rico

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RMP deal will slow the growth of solar energy in Utah

In this op-ed for pv magazine, Alan Naumann argues that the recent agreement on net metering reached between solar advocates and Rocky Mountain Power was a bad deal that only benefits the utility.

The importance of grid resilience during severe storm conditions

In this op-ed, AES Energy Storage underscores the role that battery storage can play in making grids more secure and resilient during and after disasters.

Three ways solar can mimic Apple’s marketing in a price-sensitive solar market

The latest op-ed by solar marketing guru Solar Fred looks at what solar can learn in terms of marketing, brand loyalty and customer experience from what is arguably the most popular personal technology brand on the planet.

Report: Diversity deferred, even in solar, is still diversity denied

In Part I of our three part series, veteran reporter Frank Andorka examines the sobering top-line news from The Solar Foundation’s Diversity report released tonight – and explains why he thinks this industrywide initiative might be different than those that came before.

Are cute panda-shaped solar projects the formula for getting international media attention? Not quite.

In his latest op-ed for pv magazine, marketing guru Solar Fred explores the difference between clever guerilla marketing tactics and mere gimmicks.

The case for U.S. solar manufacturing

In this op-ed for pv magazine, SolarWorld Americas CEO Juergen Stein argues that more stringent trade measures are needed to protect U.S. solar cell and module manufacturing from subsidized Chinese imports.

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It’s time for solar, wind and energy storage to jointly campaign for 100% renewables by 2050

Solar, wind and energy storage industry communicators and advocates, it’s time for us to jointly and individually state a very public goal of attaining 100% renewable energy in the United States by 2050.

Could The Solar Trade Petition Destroy The Industry? Not If It Fights Back

In this op-ed for pv magazine, Tony Clifford of Standard Solar argues that the solar industry must mobilize politically to fight the Section 201 investigation initiated by Suniva.

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