Tariffs risk U.S. position in global solar markets

In this op-ed for pv magazine, Madison Freeman, a research associate for the Council for Foreign Relations, argues that U.S. trade action against imported solar products is not in the nation’s best interest.

Why design flexibility matters for residential storage

In this op-ed Michael Mahon of SMA explores design of energy storage systems, contrasting the advantages and disadvantages of AC vs. DC coupling.

Happy Thanksgiving to our readers and supporters – we couldn’t do this without you!

From our team to you, thanks for giving us the opportunity to inform you about the latest news from the solar industry. You are why we do this – and we couldn’t be more grateful for your support.

Here’s a list of the most relevant social hashtags for #solar PR, marketing and advocacy

In his latest op-ed for pv magazine, marketing master Solar Fred goes over the do’s and don’t’s of hashtags in solar marketing.

Solar survives the storms in Puerto Rico

In this op-ed Elie Rothschild of Sollega takes a look at the issue of mounting systems in extreme wind situations, such as Hurricane Maria in Puerto Rico


RMP deal will slow the growth of solar energy in Utah

In this op-ed for pv magazine, Alan Naumann argues that the recent agreement on net metering reached between solar advocates and Rocky Mountain Power was a bad deal that only benefits the utility.

The importance of grid resilience during severe storm conditions

In this op-ed, AES Energy Storage underscores the role that battery storage can play in making grids more secure and resilient during and after disasters.


Three ways solar can mimic Apple’s marketing in a price-sensitive solar market

The latest op-ed by solar marketing guru Solar Fred looks at what solar can learn in terms of marketing, brand loyalty and customer experience from what is arguably the most popular personal technology brand on the planet.

Report: Diversity deferred, even in solar, is still diversity denied

In Part I of our three part series, veteran reporter Frank Andorka examines the sobering top-line news from The Solar Foundation’s Diversity report released tonight – and explains why he thinks this industrywide initiative might be different than those that came before.

Are cute panda-shaped solar projects the formula for getting international media attention? Not quite.

In his latest op-ed for pv magazine, marketing guru Solar Fred explores the difference between clever guerilla marketing tactics and mere gimmicks.

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