Edison Electric Institute tries to rebrand demand charges
A joint report of the Energy and Policy Institute and the Center for Media and Democracy says utilities are trying to confuse consumers about what demand charges are and how they affect their electricity bills.
How to lose weight, be happy, and mix in relevant topics for solar marketing
In this latest op-ed, solar marketing master Solar Fred explains why and how to mix in other topics to your solar marketing efforts.
Renovate America launches online solar, home improvement marketplace
The financing provider is joining at least two other online solar marketplaces, in a new way to sell residential solar
Water still wet: Financial concerns drive decision to go solar
A new survey of 2,666 homeowners confirms that potential savings on electricity costs drive decisions to go solar, but also notes the importance of referrals.
Here’s a list of the most relevant social hashtags for #solar PR, marketing and advocacy
In his latest op-ed for pv magazine, marketing master Solar Fred goes over the do’s and don’t’s of hashtags in solar marketing.
Relatively positive: BNEF’s Nathan Serota on the ITC’s trade proposals
In this interview, Bloomberg New Energy Finance Senior Analyst Nathan Serota gives his initial impressions of recommendations made by the Interational Trade Commission for trade remedies in the Section 201 case.
‘Return on visibility’: Spotlight Solar on bringing solar into the public view
In this interview with Spotlight Solar CEO Craig Merrigan, pv magazine delves into the business and the business model of making solar visible.
Three ways solar can mimic Apple’s marketing in a price-sensitive solar market
The latest op-ed by solar marketing guru Solar Fred looks at what solar can learn in terms of marketing, brand loyalty and customer experience from what is arguably the most popular personal technology brand on the planet.
