marketing

Standard Industries has announced the launch of GAF Energy, a subsidiary which will interface with local roofing contractors to sell its DecoTech Solar roof system.

The Illinois Commerce Commission has approved a program administrator for its adjustable block grant program under the Future Energy Jobs Act, while the state’s community solar market gathers momentum

Sunnova’s ‘SunSafe’ solar power plus energy storage product is focused on backup power during outages, avoiding peak charges in the evening.

According to SolarReviews.com’s examination of more than 2,800 actual customer reviews, smaller, family-owned companies with deep roots in communities receive the most positive reviews from the people they serve.

America’s second largest solar association says it’s adapting to the changing market to serve both solar – and storage – members of its ever-growing state industry.

As regulatory approval of Illinois solar programs nears, RFQs are posted for program administrators and a community solar website for developers, potential subscribers and community organizations launches.

In this op-ed for pv magazine, solar marketing guru Solar Fred brings his Christmas basket of B2B and B2C solar marketing ideas.

A joint report of the Energy and Policy Institute and the Center for Media and Democracy says utilities are trying to confuse consumers about what demand charges are and how they affect their electricity bills.

In this latest op-ed, solar marketing master Solar Fred explains why and how to mix in other topics to your solar marketing efforts.

The financing provider is joining at least two other online solar marketplaces, in a new way to sell residential solar