marketing

David Ganske, founder of DG+Design finds that when it comes to community solar, buyers are more educated than ever before and won’t settle for unreasonable terms, especially when the status quo of staying with their existing utility provider is so easy.

In a another special taped at SPI 2019, Nico sits down with Gordon Baier of GoSolar to discuss the use of German solar market strategies successfully in the United States.

Mercom Capital has released their annual report – describing the year as robust – showing company funding of $11.7 billion, up 20% over 2018, and announced project deals of $16.1 billion, up 14%.

In this this Flashback Friday episode, Nico, Jon Powers and Barry Cinnamon talk about podcasting and how folks in the solar business are leveraging the power of podcasting to amplify their message.

In this episode of SunCast, Nico talks with Brian Sifton of Black & Veatch about the company’s latest Megatrends report.

In this episode of SunCast, Nico talks with Tim Effio, head of Latam & Caribbean markets for Fluence on the macro and micro implications of Solar + Storage and its integration into emerging markets.

This episode of SunCast is a flashback to SPI 2019: a sit-down with Deborah Knuckey from Kiterocket, Mike Casey from Tigercomm, Keith Zakheim from Antenna Group, and Lauren Glickman from RenewComm with a hard focus on marketing.

In this episode of Suncast, Nico Johnson sits down with Vice President of Antenna Group, Jake Rozmaryn to discuss the foundatiuon and sale of his marketing firm and what led him to Antenna Group.

The Invesco Solar ETF is up 50% year to date, driven by the successes of Solaredge, Enphase, Sunrun, First Solar and SunPower. These strong performances may look to increase the financial confidence of the industry as a whole.

In this interview, Common Energy CEO Richard Keiser talks about the challenges of customer acquisition for community solar developers, and how service providers like his company can fill the gaps.