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Sunrise brief: Historic drought and heat highlight need for rooftop solar in California

Also on the rise: Borrego makes its first major push into utility-scale O&M. West Virginia coal ash landfill to be replaced by solar energy facility. And more.

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Aurora Solar launches AI solutions for residential solar lead generation, design and sales

Lead Capture AI and Aurora AI for Design and Sales Teams will help installers to streamline residential solar lead generation, project design and sales processes.

Incentives drive solar adoption among low- to middle-income residents

With the emerging energy justice agenda, US policymakers could use incentives to help low- to moderate-income households adopt solar, according to a recent Lawrence Berkeley National Lab report.

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An American at Intersolar, Part II – Solar Panels

The first two halls at Intersolar Europe 2022 were packed with many variants of solar panels and innovations: from eight-foot-tall monsters, to red, green and blue modules, to small, climbable modules from Meyer Burger.

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Yotta Energy secures $16.5 million in funding, lands Air Force base microgrid deal

The new funds will allow the company to accelerate the scaling of its panel-level solar-plus-storage system, develop new technology, and increase its headcount.

Tesla drops from top three residential solar installer ranking

In Wood Mackenzie’s solar installer Leaderboard, Freedom Forever overtakes Tesla in the top three spot for the first time.

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Sunverge to develop residential virtual power plant in Maryland

The 0.55 MW/2.2 MWh Elk Neck Battery Storage Pilot Program is intended to demonstrate the utility of distributed energy resources under real-world market conditions.

Li-Cycle to upsize Rochester Hub facility in face of growing demand

The facility will be expanded to process 35,000 tons of “black mass” annually, enough material for 225,000 electric vehicles. 

In underserved communities, solar referrals work best

Research from national labs shows word-of-mouth referrals led to among the highest adoption rates in low-income communities.

YouTube: A proven marketing platform for growing your solar business

YouTube videos are becoming a vital part of consumers’ solar buying journey, providing a unique opportunity for solar marketers. Marketing pro Rich Feola offers insights into how to use videos to boost your solar company.

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