Aurora Solar releases 2026 Solar Snapshot report detailing shift toward third-party ownership
The company’s fourth annual snapshot report highlights an industry transitioning from incentive-driven growth to a focus on affordability and resilience. Third-party ownership is becoming the preferred financing method as consumer concerns over upfront costs and policy changes reshape the residential market.
“Germany is simply far ahead,” says solar executive
Why do photovoltaic customers in the US have different needs than those in Germany? And what does that mean for planning software that has already been very successful in one market and now aims to succeed in the other? Chris Hopper, co-founder of Aurora Solar, discusses AI-supported house models, lidar data, the One Big Beautiful Bill, the necessity of circuit diagrams, and why the German market is more advanced than the US market in an interview with pv magazine.
Selling residential solar after ITC expiration
Aurora Solar survey reveals that with the demise of the investment tax credit, installers should renew their focus on state incentives and design payment options that work for each unique case.
One Big Beautiful Bill is anti-solar: An industry reacts
The budget bill and a Trump executive order are expected to have a damaging effect to the solar industry, but strong fundamentals like increased demand and lowered component costs are expected to drive installations forward.
Over 75% of surveyed homeowners view solar as a good investment
A survey from Aurora Solar showed increased interest in rooftop solar and growing concerns about electric grid outages.
Potential U.S. voters want more emphasis on renewable energy
A recent survey suggests presidential candidates should speak out more on energy priorities.
Half of homeowners see solar as a good investment, but 75% said cost is a problem
A survey report from solar design and sales software provider Aurora Solar showed continued customer interest in solar, but a high interest rate environment is dampening that interest.
Aurora Solar adds EagleView aircraft imagery to rooftop design platform
The platform covers 94% of the U.S. population with imagery as much as 70 times more detailed than standard satellite energy.
Sunrise brief: Geothermal heat pumps help decarbonize energy use and more
Also on the rise: All solar cell efficiencies at a glance. Dominion activates Virgina’s largest grid-scale battery storage facility. And more.
Aurora Solar leveraging AI to boost sales
The rooftop solar design and proposal platform provider said artificial intelligence unlocks improved customer experience and value proposition.
