From pv magazine Australia.
New South Wales-based solar retailer Smart Energy has said it is witnessing a record sales quarter after an unprecedented 41% increase in sales and a 400% increase in battery inquiries over the last two weeks as panicking consumers look to protect themselves in uncertain times.
While other industries are being battered by the effects of the global COVID-19 pandemic, Byron Bay-based Smart Energy is taking on additional resources and looking for ways to support communities and installers as the solar and battery retailer enjoys an unprecedented surge in demand.
Smart Energy co-founder Elliot Hayes said there are many contributory factors to the explosion in interest in solar and storage, with the main ones consumers seeking greener purchases following the recent bushfires and floods in Australia and the associated economic downturn, and people seeking to future-proof their homes.
With a deep-set global recession far from unlikely and people self-isolating and using more electricity at home as a result, generating and consuming energy on-site is one way to guarantee a measure of supply.
“Our growth is a by-product of economic uncertainty that is driving both residential consumers and businesses to look for ways to future-proof their savings, homes and businesses,” said Hayes in a statement. “People are also more worried about the state of the planet than they have been before, and rightly so. They’re looking for ways they can make a difference like conserving energy, being aware of the products they buy and their means of transportation.”
In August, pv magazine Australia spoke to Hayes about Smart Energy’s rapid expansion from the Northern Rivers region of New South Wales. Hayes said high-quality workmanship and a business model that enabled customers to pay for solar with the savings it generates were crucial to the business’ success. “Typically, our customers pay off their system in five years or less, at which point they own the system and enjoy free electricity from there on in,” said the co-founder at the time.
The solar industry in Australia had expected to take quite a hit from the COVID-19 outbreak, considering most of its panels are shipped from China, where the virus originated. However, market intelligence firm Bloomberg New Energy Finance has reported PV component production is already resuming in China and while short-term shortages are expected, the global solar capital is expected to prioritize meeting export demands ahead of those of its domestic market.
By Blake Matich
This content is protected by copyright and may not be reused. If you want to cooperate with us and would like to reuse some of our content, please contact: email@example.com.
“Smart Energy co-founder Elliot Hayes said there are many contributory factors to the explosion in interest in solar and storage, with the main ones consumers seeking greener purchases following the recent bushfires and floods in Australia and the associated economic downturn, and people seeking to future-proof their homes.”
Interesting, it has “finally” hit “home”. Solar PV is at a price point and recent events have ingrained in their memories what it’s like to “do without” electricity for long periods of time. A solar PV system with energy storage that can power “some” of the home’s critical electric circuits every day rather than having NO electricity available for days on end is an achievable and cost available goal for all homeowners. We are in an era of “future-proofing one’s home”. The electric utility’s hold on folks attention to ROI is fading in the rear view mirror of excuses for NOT purchasing and using the technology in one’s every day life. Screw around long enough with excuses and recriminations and the solar PV adopter will become common place and the utilities will be kicked to the side of the road as communities bring online their own micro-grids and behind the meter distributed generation and energy storage as the typical home energy system. As rote protected electric utilities get kicked to the curb.
I’m beginning to see on a daily basis, the World IS in a recession, the question is how long will it take to recover from the hit to industries hit hard by businesses shutting down and laying off staff: “With a deep-set global recession far from unlikely and people self-isolating and using more electricity at home as a result, generating and consuming energy on-site is one way to guarantee a measure of supply.
By submitting this form you agree to pv magazine using your data for the purposes of publishing your comment.
Your personal data will only be disclosed or otherwise transmitted to third parties for the purposes of spam filtering or if this is necessary for technical maintenance of the website. Any other transfer to third parties will not take place unless this is justified on the basis of applicable data protection regulations or if pv magazine is legally obliged to do so.
You may revoke this consent at any time with effect for the future, in which case your personal data will be deleted immediately. Otherwise, your data will be deleted if pv magazine has processed your request or the purpose of data storage is fulfilled.
Further information on data privacy can be found in our Data Protection Policy.