That’s what global toy company Hasbro has decided to do. Over the past two years, the company has powered the company with 100% renewable energy and reached carbon neutrality in its U.S. operations. Now it has expanded the 100% mandate to its operations across the globe.
Perhaps Hasbro’s commitment to helping preserve the planet by using renewable energy and carbon offsets should come as no surprise. After all, its primary audience is children, so it is constantly focused on the future and what kind of life those children will have. It is clearly in its interests to allow the current generation to grow up in a safe environmental situation so it can produce its children and keep Hasbro’s market moving forward into the future.
But under current conditions in the country, it would be easy for them to throw up its hands and withdraw from its commitments, so its decision not only to keep its U.S. mandate in place but expand it globally sends a significant message to the rest of the world that not everyone in the United States is interested in abandoning the Paris Accords’ goals.
“Through renewable energy advancements, Hasbro continues to demonstrate our deep commitment to the environment and our desire to play a leadership role in building a safe and sustainable world for future generations,” said Brian Goldner, chairman and CEO of Hasbro. “We embrace our role in supporting the transformation of our world to a low-carbon economy, and support programs that not only minimize our impact on the environment, but also have a lasting positive impact on our planet.”
To date, Hasbro says it has purchased purchased 26 gigawatt-hours of renewable-energy certificates (RECs), which equals nearly 100% of its 2016 global electricity consumption. Additionally, the company has also significantly reduced its global carbon footprint by acquiring carbon offsets.
“At Hasbro, our commitment to sustainability runs deep,” said Kathrin Belliveau, senior vice president of global government affairs and corporate responsibility. “We are continuously looking for purposeful and innovative ways to reduce our environmental footprint.”
“Climate leadership is critically important, not only to our business but also to our employees, our consumers and our world,” Belliveau added.