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Opinion & analysis

Conventional C&I solar sales techniques are broken. Here’s how to fix them

For commercial & industrial solar, getting the initial “yes” is only half the battle. The real challenge is keeping momentum and closing multi-stakeholder deals that often stall for no clear reason. After decades of relying on traditional sales techniques, I realized that success in today’s long-cycle projects demands a fundamental shift from micromanagement to vision alignment, trust-building, and team autonomy.

Efficiency first: How commercial real estate owners can thrive with solar

Amid soaring demand and shrinking solar subsidies, taking an efficiency-focused approach to energy management can offer a pathway to project success.

Solar plus storage optimization in ERCOT: What developers should know

The independence of the ERCOT market is driving Texas’s energy transition, and pushing ahead solar-plus-storage the new gold standard. However, capitalizing on this trend requires developers to master the state’s volatile market by understanding locational pricing and smart battery operations rather than just bolting technology together.

Solar pricing needs a reality check

Sustainable projects depend on prices — and suppliers — that hold up under compliance, delivery and long-term performance requirements.

Building not your average dream home: Solar

In a series covering the process of building an eco-friendly and energy-efficient home in Minnesota, Jessica Fishman describes the process behind installing solar.

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Driving momentum for energy projects post-One Big Beautiful Bill with DER modeling

The energy sector continues to face challenges like increasing power demands and grid instability, intensified by AI growth and climate change, despite recent policy changes. States are addressing these issues by promoting flexible solutions such as microgrids and utilizing predictive modeling for future energy projects.

Storm-proofing your solar data

Extreme weather is no longer a rare event for PV sites across the United States. It’s a costly, recurring reality eroding performance, reliability, and profitability. Wayne Burnett, chief strategy officer and chief technology officer at sensor equipment supplier EKO Instruments, offers insights from projects in hard-hit regions. With lessons learned from the US, Europe, Asia, and the Middle East, he examines how these are shaping best practices for long-term energy yield and resilience.

The steel supply crunch threatening U.S. solar ambitions

With U.S. domestic steel mills booked solid through 2025, a sudden doubling of tariffs on imported steel has created a critical bottleneck for American industries. The move, which hits specialized Indian steel particularly hard, is now delaying projects for builders and renewable energy developers who rely on steady, affordable supply.

Don’t leave money on the table: How timely renewable energy quality data leads to smart decisions

Inadequate data management in renewable energy projects can result in significant financial losses due to forfeited payments and poor market performance. Reliable data systems and proactive commercial strategies are essential for financial viability.

From development to bankability: How accurate modeling can save your solar project

In the high-stakes world of solar development, a project’s journey from concept to completion is fraught with challenges, with financing representing the ultimate hurdle. At the core of a project’s viability lies the energy assessment, where a single miscalculation can jeopardize millions and send a project back to the drawing board.

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