SolarCity brand to disappear

Photo: Ted Eytan License: CC By-SA 2.0.  Original photo: https://www.flickr.com/photos/taedc/11439031614/in/photostream/

As was widely reported yesterday, Tesla Motors has officially changed its name to Tesla Inc., to reflect its broader business interests. However, that isn’t the big story regarding name changes at the company.

Very soon, the largest name in residential solar will disappear. According to a statement (in German) on teslamag.de, in the “near future” both PV systems and the new “Solar Roof” will be marketed under the Tesla brand, and the SolarCity brand will “disappear altogether”.

This announcement comes two months after Tesla’s shareholders voted to acquire SolarCity. Tesla states that while its previous goal was to “to accelerate the transition to sustainable mobility”, its new goal is “accelerating the transition to sustainable energy production”.