SunCast Episode 215 – Customer Acquisition From Online Lead Generation [SPI2019]
In this episode of SunCast, Nico throws it back to SPI 2019, where he spoke with Ruben Ugarte (Active Prospect), Scott Mueller (Solar Lead Factory), and Kyle Cherrick (PickMySolar) about whether purchasing leads or participating in a lead gen program is worthwhile and best practices.
Why Europe and the US failed to capitalize on the benefits of thin-film solar
Is First Solar stalled in innovation and growth? Markus Beck, a thin-film solar expert and former chief scientist at First Solar, provides an industry perspective on the fate of thin-film PV in the U.S.
SunCast 214: Solar Optimization Methods with Michael Ginsberg of Mastering Green
In this episode of SunCast, Nico sits down with Michael Ginsberg, CEO of Mastering Green, to discuss the key lessons and takeaways from his world travels and training.
Florida municipal utilities should look to Florida Power & Light for guidance
Daren Goldin, CEO of Goldin Solar, describes the flaws in reasoning behind fixed-rate increase proposals and suggests that utilities instead focus on creating value for customers and exploring business models to benefit customers and their bottom lines.
SunCast Episode 211 – History of Shoals w/ Dean Solon & Ben Macias
In this episode of SunCast, Nico is joined by Dean Solon and Ben Macias of Shoals technologies to discuss how and why Dean started shoals, what makes Shoals tick and what keeps them at the bleeding and leading edge of the solar revolution.
SunCast Episode 209 – Podcaster Roundtable: Jon Powers, Barry Cinnamon and Nico discuss podcasts as a marketing channel
In this this Flashback Friday episode, Nico, Jon Powers and Barry Cinnamon talk about podcasting and how folks in the solar business are leveraging the power of podcasting to amplify their message.
5 stories that sparked conversation in 2019
Certain articles at pv magazine strike a chord with readers and spark greater discussion among the community. Here are the most discussed articles of 2019 at pv magazine USA.
5 most popular articles at pv magazine USA in 2019
Certain articles at pv magazine catch fire and capture the imagination of our solar colleagues as well as a wider, equally nerdy, audience. Here are the most widely read pieces of the year at pv magazine USA.
SunCast Episode 207: Black & Veatch 2020 Megatrends with Brian Sifton, Sustainability Manager
In this episode of SunCast, Nico talks with Brian Sifton of Black & Veatch about the company’s latest Megatrends report.
The business case for gender equality in solar
Despite the growth and success of solar generation, the industry is still operating in an antiquated way when it comes to its workforce, according to Lara Anton of Samuel Knight International. Women are still severely underrepresented in the sector, even though studies prove it’s smart business to have a diverse workplace.
