Happy Holidays! Here Are 21 B2B and B2C Solar Marketing Tactics for 2018
In this op-ed for pv magazine, solar marketing guru Solar Fred brings his Christmas basket of B2B and B2C solar marketing ideas.
Puerto Rico welcomes solar: An interview with San Juan Mayor Yulín Cruz
Three months after Hurricane Maria hit Puerto Rico, about half the capital San Juan is still waiting for the lights to come back on. In this interview with journalist Daniella Cheslow, Mayor Carmen Yulín Cruz says this is an opportunity for private capital to help transform the city and the territory into a solar laboratory.
Tracker architectures compared: More answers from the pv magazine webinar
Array Technologies answers the additional questions from the pv magazine webinar on the risks and economic impacts of solar tracker architectures.
Tariffs risk U.S. position in global solar markets
In this op-ed for pv magazine, Madison Freeman, a research associate for the Council for Foreign Relations, argues that U.S. trade action against imported solar products is not in the nation’s best interest.
Why design flexibility matters for residential storage
In this op-ed Michael Mahon of SMA explores design of energy storage systems, contrasting the advantages and disadvantages of AC vs. DC coupling.
How to lose weight, be happy, and mix in relevant topics for solar marketing
In this latest op-ed, solar marketing master Solar Fred explains why and how to mix in other topics to your solar marketing efforts.
Happy Thanksgiving to our readers and supporters – we couldn’t do this without you!
From our team to you, thanks for giving us the opportunity to inform you about the latest news from the solar industry. You are why we do this – and we couldn’t be more grateful for your support.
Array Technologies: There is no substitute for a strong domestic industry
In our ongoing series of articles in which solar industry participants discuss the Section 201 trade case, we reached out to Array Technologies, a member of a coalition of racking, mounting and tracking manufacturers that opposed the petition.
Here’s a list of the most relevant social hashtags for #solar PR, marketing and advocacy
In his latest op-ed for pv magazine, marketing master Solar Fred goes over the do’s and don’t’s of hashtags in solar marketing.
Solar survives the storms in Puerto Rico
In this op-ed Elie Rothschild of Sollega takes a look at the issue of mounting systems in extreme wind situations, such as Hurricane Maria in Puerto Rico
