Three ways solar can mimic Apple’s marketing in a price-sensitive solar market
The latest op-ed by solar marketing guru Solar Fred looks at what solar can learn in terms of marketing, brand loyalty and customer experience from what is arguably the most popular personal technology brand on the planet.
Sunpreme bags deal to supply 150 MW of heterojunction solar modules to TGCM
The deal with the asset management firm is one of the largest supply agreements for heterojunction modules reported to date, and the Section 201 case may play a role.
More consumers are looking for solar online
The latest edition of EnergySage’s Solar Marketplace Intel Report shows data to back up the growth that online solar marketplaces are reporting.
DuPont and Dow finalize merger in $130bn deal
The two firms, which specialize in the production of backsheets and other materials for the solar industry, have completed a merger of equals that has been on the cards for almost two years.
Are cute panda-shaped solar projects the formula for getting international media attention? Not quite.
In his latest op-ed for pv magazine, marketing guru Solar Fred explores the difference between clever guerilla marketing tactics and mere gimmicks.
Why we should call ourselves solar companies, not ‘energy’ companies
In this latest op-ed for pv magazine, solar marketing master Solar Fred talks about how our description of ourselves matters, and why solar is one of the best brands out there.
Sunrun to provide solar to Comcast customers
The exclusive deal with one of the nation’s largest cable and internet providers is part of an increasing innovation in customer acquisition among residential solar providers.
Sungevity is back from the dead
The merger of Solar Spectrum and Horizon Solar Power is expected to create the nation’s fourth-largest residential solar installer.
SolarWorld Americas is up for sale
As part of the insolvency process of the U.S. solar cell and panel maker’s parent company, the Oregon factory is now for sale.
Could The Solar Trade Petition Destroy The Industry? Not If It Fights Back
In this op-ed for pv magazine, Tony Clifford of Standard Solar argues that the solar industry must mobilize politically to fight the Section 201 investigation initiated by Suniva.
