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Residential PV

Morning Brief: Fight over the value of solar continues in Utah, Kansas, Virginia and everywhere

Kansas’ largest utility Evergy wants to charge PV panel users — or everyone, plus Dominion fighting community solar, Utah PSC decides to lower export rate.

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Utah PSC decides to lower export rate, impacting a recovering rooftop solar industry

In a long-fought battle, Utah’s PSC just decided to lower the rooftop solar export credit rate from 9.2¢/kWh to about 5.8¢/kWh. Both solar advocates and the utility are expected to be unhappy with the decision.

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What Tesla’s solar pricing strategy tells us about how to thrive during market disruption

And how has homeowner thinking changed since the pandemic?

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SunPower raises guidance after solid Q3 driven by energy storage, new homes and new ways of selling solar

It took a pandemic, but the residential solar and storage industry has finally figured out how to lower customer acquisition costs. SunPower is seeing residential storage attach rates greater than 20% in California.

More and more homeowners want backup power

Nearly half of all respondents to a new Sunrun survey have had their interest in backup power increase since the outset of the pandemic, with millennials and Gen X showing the most significant interest.

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One size does not fit all female residential solar adopters

Solar marketing has a gender gap, says Matthew Hirsch, chief marketing officer at TerraCurrent. To sharpen its messaging toward women, the industry needs to consider the various social factors involved in converting female leads into customers and brand champions.

Intelligent energy management can be the Waze of the grid

The recent FERC order to open the country’s wholesale energy markets to aggregated rooftop solar, batteries and EVs, moves energy management technologies to the forefront of the transitioning electric economy.

Tesla CEO Elon Musk: ‘We continue to believe that the energy business will ultimately be as large as our vehicle business’

Tesla’s solar and battery businesses show signs of life in another profitable quarter for the EV maker.

Morning Brief: Flight of the linemen, What will a Biden presidency do to US energy?

Also in the brief: First Solar to provide 869 MW of Series 6 to Vistra, Solar welcomed in Colorado, eyed with suspicion in Utah.

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Bloomberg NEF’s Jenny Chase still has unpopular opinions about solar

Bloomberg NEF’s head solar analyst, Jenny Chase is decidedly unimpressed with perovskite, floating solar (solar onna boat) or — as of her latest #unpopularopinions on solar thread on Twitter — agrivoltaics (solar onna field).

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