David Kuchta
Selling solar through storytelling
Before customers learn about net metering policies, virtual power plants or even what a kilowatt-hour is, they first need to overcome doubts about the technology — and that’s where stories come in.
Solar installers learn to be nimble in selling batteries
pv magazine USA spoke to solar installers who learned first-hand that interest in batteries can vary from customer to customer, as it can often depend on geography and state policy, among other factors.
Solar installers find success remaining loyal to local communities
pv magazine USA spoke with community-based installers that have kept their feet on the ground as a way to avoid riding the solar coaster’s higher peaks but deeper drops.
Community solar an attractive proposition for installers
Many residential rooftop solar installers are considering entering the fast-growing community solar market but might find the landscape different from what they are used to.
Solar installers learn how to sell solar in a charged political environment
pv magazine USA spoke with installers who serve some solidly red states – Arkansas, Idaho, Utah, and Wyoming – to see how they sell solar to different audiences, and what role, if any, political leanings play in convincing potential customers to go solar.
With cuts at stake, solar installers raise their voices
Local installers and their customers can access advocacy groups to tell the stories of the benefits of solar including how it cuts energy costs and builds resilience while also providing jobs and driving profit.
What NABCEP certification means to solar installers
As many as 18,000 solar employees have received one NABCEP’s many certifications, from PV Associate to PV Installation Professional, as well as special certificates for sales, design, service, inspection, and energy storage.
Solar installers find greater success with more transparency in sales process
Potential consumers must have a full grasp of the financial commitments they are making, or contracts may be canceled in that critical period between contract signing and permit approval.
Successful solar companies sell more than solar
The move toward electrifying everything is a business opportunity, and many residential solar companies have been creative in adding solar to places other than home rooftops.
Solar sales practices: A growing regulatory concern
With states increasingly passing legislation to protect solar consumers, pv magazine USA investigated how solar installation companies hire and train their sales teams and got first-hand looks at the sales strategies of five different solar installers across the country.
