RGS Energy (NASDAQ:RGSE), a residential and small business commercial solar company since 1978, has engaged Madwire to deploy a digital marketing strategy using Madwire’s Marketing 360®, an integrated software and service hybrid platform.
Marketing 360 will help drive sales for RGS Energy through search engine optimization, web site design and marketing services. Madwire has already begun making enhancements to RGS Energy’s web site and landing pages, which are expected to be completed on May 1, 2017.
“Marketing 360 allows us to precisely target our customers on a state-by-state basis and consider specific factors for local customers seeking solar systems,” said Seth Wiggins, RGS Energy’s vice president of sales and marketing. “This will help ensure the right web traffic is landing on the right RGS site, and ultimately lead to an uplift in leads and customer appointments.”
Jerry Kelly, Madwire’s chief marketing officer, commented: “We were engaged by RGS Energy to help bring solar to more families and businesses across the U.S. The timing could not be better, as we see great opportunity in the marketplace for RGS Energy’s turnkey solar solution. Our strategy will focus on developing digital IP assets, creating inbound lead flow, and continual optimization of these assets.”
Dennis Lacey, RGS Energy’s chief executive officer, noted: “Our number one goal is profitable top-line growth, which requires sufficient leads for our sales teams at a low cost per customer acquisition. Some time ago, we made the strategic decision to not focus on purchasing lead lists unless we can structure pay for performance arrangements. We are seeing that digital sources yield better leads and conversions to appointments. We expect the Marketing 360 platform will help us grow faster than we would on our own.”
Madwire has a 10-year history of delivering high-quality organic sales growth to customers and top-notch service and support. For the last four years, the company has been named an Inc 500 Fastest Growing Company, as well as named the nationwide #1 Best Place to Work by Glassdoor.
