Parks Associates: 12% of U.S. Broadband Households Plan to Buy Solar Panels in 2018

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New energy research announced today by Parks Associates reveals 12% of U.S. broadband households that do not currently have solar PV panels are likely to purchase them in the next year. The IoT research firm notes the most popular energy-efficiency equipment for 2018 is a backup generator, with 19% of current non-owners planning to make this purchase.

Parks Associates will present smart energy research and lead discussions on utility strategies to increase and leverage consumer interest in these solutions at the ninth-annual Smart Energy Summit: Engaging the Consumer, February 19-21, at the Omni Austin Downtown in Austin, Texas. The event features keynotes from ITRON and Meritage Homes and features expert discussions on new growth opportunities for energy providers in the residential markets.

“Energy efficiency enables utilities to utilize incentives to establish a position in the smart home market,” said Tom Kerber, Director, IoT Strategy, Parks Associates. “We will explore their opportunities and trends in consumer demand in depth at Smart Energy Summit.”

Smart Energy Summit features two key sessions on February 20 focused on new opportunities for energy providers in home energy management and beyond.

Speakers for “Energy Providers: Defining the Role in Home Energy Management”:

  • Prateek Chakravarty, Head, International Sales and Customer Success, Bidgely
  • Chris DeSchamp, Director Customer Solutions Development, Vectren
  • Debbie Kimberly, VP, Customer Energy Solutions, Austin Energy
  • Kevin Klages, SVP, Mass Markets, Constellation
  • Manoj Kumar, CEO, Powerley

Speakers for “Energy Providers: Opportunities beyond Energy Management”:

  • Kari Binley, Expert Product Manager, Pacific Gas and Electric
  • Mark Cosby, Director, Business Development, Westar Energy
  • Deb Merril, Co-CEO, Just Energy
  • Alton Martin, Co-Founder/Chief Evangelist, Trusource Labs
  • Wayne Morrison, Principal, Emerging Technologies, Reliant

Conference sponsors include Tendril, Rapid Response, Affinegy, Alarm.com, Austin Energy, Bidgely, Carrier, Innotrail, Powerley, Trusource Labs, The Weather Company, Whisker Labs, and the Z-Wave Alliance.

Conference supporters include ACEEE, AltEnergyMag.com, Antenna, B2 Group, Best SEOs, Best Web Design Agencies, CIOReview, Conference Guru, Crowd Reviews, Green Button Alliance, Homeenergy.org, HomeGrid Forum, Hometoys, Innovation & Tech Today, ISE Magazine, Internet of Things Consortium, KNXtoday, LonMark International, Market Publishers, oneM2M, OpenADR Alliance, Open Connectivity Foundation, PLMA, Predicting our Future, Smart Grid Today, Telco Professionals, TREIA, Utility Dive, Visibility Magazine, and Wi-Fi Alliance.

Parks Associates is accepting press pass requests for Smart Energy Summit: Engaging the Consumer at www.parksassociates.com/ses-presspass. More information about the Smart Energy Summit is available at www.SES2018.com. To speak with an analyst or request specific research data, contact Julia Homier at Julia.homier@parksassociates.com or 972-996-0214.