As 2017 ends, we say thank you – here’s to a great 2018
To say 2017 was an eventful one for the solar industry would be like saying baby pandas that sneeze are adorable. But somehow we managed to survive – and we look forward to bringing you the news of 2018, no matter where it takes us.
Happy Holidays! Here Are 21 B2B and B2C Solar Marketing Tactics for 2018
In this op-ed for pv magazine, solar marketing guru Solar Fred brings his Christmas basket of B2B and B2C solar marketing ideas.
Tariffs risk U.S. position in global solar markets
In this op-ed for pv magazine, Madison Freeman, a research associate for the Council for Foreign Relations, argues that U.S. trade action against imported solar products is not in the nation’s best interest.
Why design flexibility matters for residential storage
In this op-ed Michael Mahon of SMA explores design of energy storage systems, contrasting the advantages and disadvantages of AC vs. DC coupling.
Happy Thanksgiving to our readers and supporters – we couldn’t do this without you!
From our team to you, thanks for giving us the opportunity to inform you about the latest news from the solar industry. You are why we do this – and we couldn’t be more grateful for your support.
Here’s a list of the most relevant social hashtags for #solar PR, marketing and advocacy
In his latest op-ed for pv magazine, marketing master Solar Fred goes over the do’s and don’t’s of hashtags in solar marketing.
Solar survives the storms in Puerto Rico
In this op-ed Elie Rothschild of Sollega takes a look at the issue of mounting systems in extreme wind situations, such as Hurricane Maria in Puerto Rico
RMP deal will slow the growth of solar energy in Utah
In this op-ed for pv magazine, Alan Naumann argues that the recent agreement on net metering reached between solar advocates and Rocky Mountain Power was a bad deal that only benefits the utility.
The importance of grid resilience during severe storm conditions
In this op-ed, AES Energy Storage underscores the role that battery storage can play in making grids more secure and resilient during and after disasters.
Three ways solar can mimic Apple’s marketing in a price-sensitive solar market
The latest op-ed by solar marketing guru Solar Fred looks at what solar can learn in terms of marketing, brand loyalty and customer experience from what is arguably the most popular personal technology brand on the planet.
